Tate Wine Packaging Project …
I went to the Tate Britain on a college trip to get a better understand and knowledge of a piece of art that I was given to study. This piece of art was “Interior II” by Richard Hamilton. Hamilton was known as the king of pop art and this was evident in Interior II with its clean cut lines, strong colours and well thought out composition.
Once back in the classroom I began to design initial packaging designs that were to hold a bottle of wine and be sold in the Tate Britain gallery shop. After I had compiled enough designs I decided on a final design. This design was created by joining my two favourite initial designs. My final design suspended the bottle of the wine by having supports that hugged the shape of the bottle surrounding it. This was then placed inside a box that had triangular flaps on the top edges that folded back down inside the structure to hold the supports in place.
With my packaging complete I began designing the labels that were to be placed on the bottles. These labels had to include all the usual information that you would find on a bottle of wine, like the volume of alcohol, the origin of the wine and the location of the vineyard. By being given Interior II I wanted to have a very strong graphical feel and look to it, following the theme in Richard Hamiltons work. To do this I took the strongest, most striking aspects of Interior II and used them. For me, they were the chair in the centre and the colour palette in the corner. Once I had decided on this, I worked on manipulating them to create a label.
After the Label had been designed I needed to edit them slightly so people would be able to distinguish between Red, White and Rose wine. Using a tonal variation with the associated colour of each enabled me to achieve this with great ease but really kept to the graphical theme I wanted to show.
Professional Practice .. Matthew Morris .. Architect
Matthew Morris, a former student of Esher College came in on the 5th to talk to us about how his studies here at Esher have led to him working at top architectural companies. He was a designer at Heatherwick Studios and an architectural assistant at Grimshaw Architects. He showed us some of the few projects he has worked on which ranged from designing the metro system in Abu Dhabi to a walkway project in Shanghai. To negotiate the brief he meets the paying customers and listens to their requirments and potential design and then works alongside another achitect to create the potential idea. Depending on the size of the project, it will vary on the number of architects and assitants needed. To create the designs they initially sketch a few ideas and then process into a 3D design software programme and visualise it.
PROJECTS FOR HEATHERWICK STUDIOS:
— Bleigiessen/Wellcome Trust, London
PROJECTS FOR GRIMSHAW ARCHITECTS:
KINGSTON UNIVERSITY UNDERGRADUATE ART EXHIBITION …
Once back from finishing my exams I visited the Kingston University Undergraduate Exhibition. When we had arrived at the Exhibition I didn’t think much of it but as I looked round i began to really enjoy what I was seeing around me. The areas of art and design on show ranged from architectural and landscaping to fine art and animation.
The first part of art and design that I saw that really caught my eye was the architectural pieces. These pieces went from small model houses to complete villages made of wood with great care taken towards the detail. Another aspect that really interested me was the short animations section. This showed small animation clips made by students and of a theme of their choice.
After our visit to the Kingston undergraduate art show i made a Prezi presentation about what i saw and what interested me. This presentation was also made for me to experiment with the software of Prezi and to see what its strengths and weaknesses are compared to other blogging and documenting software such as Flikr and Tumblr.
My Trip to the National Portrait Gallery and National Gallery
During the summer holidays I went to both the National Portrait Gallery and the National Gallery. Both gallery’s had very interesting pieces of work. I went to the National Portrait Gallery first and started by looking at the Stuart and Civil War portraits. The main theme throughout these portraits was that they were painted to show wealth or power, they showed this by the clothes they wore accompanied by extravagant jewelry.
Another period that I took interest in was the contemporary section as it had all different pieces of art all under one section. I instantly liked the bromide fire prints as it the detail was as if it were a photo yet it wasn’t and simplistic black and white made the details and shadowing stand out more than normal.
I also saw that Gilbert and George and Julian Opie also had work exhibited at the gallery. I particularly like Gilbert and Georges work as each piece of work has a message to portray that some artist would be wary or even scared to talk about let alone put it right in front of you. One incident they decided to share and create as art was the London bombings which I really find interesting Although this collection wasn’t showed in the gallery
La Dolla Photoshoot …
I attended another photoshoot for a new artist called La Dolla. On this shoot I created a bouquet of colourful paper flowers that were to be held by the artist, I also assisted in throwing up the confetti for another shot.Her theme was based around a carnival, so bright colours and abstract clothing was a must.
Professor Green Photoshoot …
On Thursday the 5th I travelled up to Old Street to Hoxton Street Studios. Here I helped with general tasks that needed to be done, but the majority of the time I was just listening to Professor Green’s new unreleased album and having a look at his new video for his single which is to be released soon.
Morning Parade Video Shoot …
On Wednesday the 4th,of my extra week at EMI. I was asked to go down to London bridge and attended a video shoot in a nearby studio. When I got there I helped set up the track for the 360° video shot and also the over head camera which would scan across the drummer in particular. This scanned shot would then be edited together with the track shot. These videos weren’t to be used as there single music videos, but were intended for promotional and media use. The main targets were online magazines such as “Q” and “FHM”, which had a large market that the new band of Morning Parade would appeal to. Admittedly I didn’t do much else but it was another aspect of EMI I had learnt, and it was a fun day.
